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End of Burberry?

Imagine that you are in the mall, holiday shopping, and trying to find the perfect gift for your boyfriend/husband/boytoy. You head towards the men’s section and pick up a Ralph Lauren polo shirt. After checking to make sure that there are no loose threads or stains, your eyes travel to the right breast of the shirt, but there is nothing there.

Imagine a fashion industry without the Ralph Lauren polo player, the Channel mirrored C’s, or the Versace Medusa. The clothing just doesn’t look the same now, does it?


In a recent article, published in Daily Mail, the Burberry fashion empire may have to give up their iconic tartan print. Raising questions of, “What will Burberry do without their tartan print?”, “Will the clothing company create a new design?”, and most importantly, “Why may the iconic tartan design disappear?”.

The tartan print was canceled by the chinese authorities after the chinese trade office pulled out the legal protection of the camel, red, and black design that has made Burberry a household name. The iconic design was supposed to have run until the year 2020, but was canceled due to the fact that Burberry has not used any of the patterns in China for the last three years. According to company officials, the pattern will not be removed from Burberry until after the appeal has come into a final stage.


With the release of this news, fans of Burberry expressed their fears that “Copy-Cat” companies would use the tartan design to try and legally sell fake Burberry products. This fear was quickly put away after a Burberry official promised customers that it was not an option.

“The Burberry check remains a registered trademark exclusively owned by Burberry and no other parties can use the mark without Burberry’s proper authorization. Burberry always takes the strongest possible action against those who use its trademarks unlawfully…We are confident that our appeal will be successful.”- Burberry Official 

Burberry is one of the highest revenued design companies in the world, having brought in over $1 billion dollars in the last six months alone, and is one of the most well known fashion icons. As a Burberry lover, whose first purse at the age of eleven was a Burberry clutch, I am rooting for Team Burberry.


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